When your use of walled garden sites becomes obsessive

I'll admit it - I avoided YouTube and video SEO for about as long as I could. This year it became overly apparent that I could no longer do so and I have to acknowledge YouTube and video for what it is - an SEO superpower. The common belief of ranking high in the search results is changing – the content strategies are not the main means, but generating the quality inbound links that stay as a much important SEO element to affect the ranking. Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307). Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google. Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly.

Little known ways to improve positioning through the use of SEO campaigns

You might have a main product/service page, and then talk about related subjects in various blog posts that refer to that product. If creating and maintaining consistently substantial content sounds like a daunting task, you can hire a professional web copywriter to do it for you. Link reclamation involves the discovery and replacement of broken links on your website, as well as other websites which point towards your online presence. You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page. Also, in terms of the text on your web page it is often good to place limits on the length of how much text that you put on a web page. A suggested lower bound would be 300 words and an upper boundary of about 750 words. Web pages containing matching verbiage will have lower visibility in searches.

Create a search marketing strategy based on canonical URLs

In this connection, it should be important to remember what all a search engine can crawl: Fine tuning on these parts will make you confident and successful going forward. Keep in mind however that search engines will show their own automatically generated page snippet over your descriptions if they think it will be more relevant to the current search query. You can read an onsite SEO beginners guide here. Businesses are becoming increasingly savvy about paid search. It’s a measurable advertising mechanism by which you can track exactly how much you’re spending and what the return is. However, many businesses have not yet invested in organic search because they aren’t sure how it works or how to measure it. If every company has a product, then Google’s product is information;

Thinking about static pages makes everything OK

According to SEO Consultant, Gaz Hall: "The user always comes first. So, if you can’t fit the keyword in naturally anywhere, just forget it and use it in your image alt-text etc. " Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. Before you can start writing your evergreen content, you need to understand what kind of content is not considered evergreen. Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign.

The benefits of keywords to your search marketing strategy

Search engines will penalize or even filter out sets of your pages that are too similar for this reason. Take a look at PNS Egypt, for instance. When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety in the keywords used. Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well. If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines prefer URLs that make it easy to understand what your page content is all about. Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link.

The best advice I've listened to about bread crumbs

While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site. Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. Some influencers can reach millions of people within seconds, this is by far the best way to increase branded search. Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology like Siri and Cortana are really pushing the importance of mobile and long-tail keyword optimised pages. You need images not only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not enough to simply have images on a website, though. To help with your Google search ranking, come up with creative file names and alt tags which describe what the image is.